Rules & Regulations
Social Media, Blogging and Internet Guidelines for participants and other accredited persons at the 2015 Millennium Marathon
The Media, Branding and Communication Dept. (MBC.d) actively encourages and supports athletes and other accredited persons at the Millennium Marathon to take part in social media and to post, blog and tweet their experiences. Such activity must respect the MMSI Charter and must comply with the following. These Guidelines apply to all Participants and Other Accredited Persons, from the opening of the official launch, until the closing of the Millennium Marathon on 6th September 2015.
- Postings, Blogs and Tweets
The MBC.d encourages Participants and Other Accredited Persons to post comments on social media platforms or websites and tweet during the Millennium Marathon and it is entirely acceptable for any Participant or Other Accredited Person to do a personal posting, blog or tweet. Participants and Other Accredited Persons must not assume the role of a journalist, reporter or any other media capacity, or disclose any information which is confidential or private in relation to any other person or organisation.Postings, blogs and tweets should at all times conform to the marathon spirit, be dignified and in good taste, and should not be discriminatory, offensive, hateful, defamatory or otherwise illegal and shall not contain vulgar or obscene words or images.
Participants and Other Accredited Persons can post still photographs taken within the 16-day training session, 4-day expo and race day on social media platforms or websites for personal use. It is not permitted to commercialize, sell or otherwise distribute these photographs.
Participants and Other Accredited Persons cannot post any video and/or audio of the event or any other activities which occurs. Such video and/or audio must only be taken for personal use and in particular must not be uploaded and/or shared to a posting, blog or tweet on any social media platforms, or to a website. Photographs, video and/or audio that are taken outside of Marathon Venues are not subject to the above-noted restrictions and can be shared on websites and social media platforms, provided they comply with the other requirements included in these Guidelines.
- Participants and Other Accredited Persons
Because of the protected environment, there are more restrictive guidelines for the residential area of the race in order to protect the residents’ privacy: Participants and Other Accredited Persons must not report on the activities of other residents, without such persons’ consent. Photos of the Participants or Other Accredited Persons themselves in the event can be posted, but if any other persons appear in the photo, their prior permission must be obtained by the person posting such photo.
- Accredited Media
Accredited media may freely utilize social media platforms or websites for bona fide reporting purposes. Photos taken by accredited photographers may be published for editorial purposes on social media platforms or websites in accordance with the Photographers Undertaking. The Millennium Marathon brand mark – can be used by accredited media for factual and editorial purposes, for example in a news article covering the Marathon. All other provisions of these Guidelines apply.
- Millennium Marathon Properties
Participants and Other Accredited Persons must not use the Millennium Marathon brand mark on their postings, blogs or tweets on any social media platforms or on any websites. Participants and Other Accredited Persons may use the word “Millennium Marathon” and other MM-related words on their postings, blogs or tweets on any social media platforms or on their websites, as a factual reference, provided that the word “Millennium Marathon” and other MM-related words are not associated with any third party or any third party’s products or services.
- Advertising and Sponsorship
Social media activity by Participants and Other Accredited Persons during the period of the 16-day training session, 4-day expo and the race day, should be undertaken for the purposes of sharing their experiences and communicating with their friends, family and supporters and not for commercial and/or advertising purposes
- Domain Names/URLs/Page Naming/Applications
Domain names and URLs including the word “Millennium Marathon” or any similar words related thereto (or any foreign language equivalents thereof) are not allowed unless approved by the MBC.d beforehand. For example, www.[myname]millenniummarathon.com would not be permitted while www.[myname].com/millenniummarathon would be allowed, but only during the period during which these Guidelines are applicable. Similarly, Participants and Other Accredited Persons may not create stand-alone Millennium Marathon-themed websites, application or any other feature to host coverage of the marathon.
The MBC.d encourages Participants and Other Accredited Persons to “link” their blogs, websites or social media accounts to the official site of the Millennium Marathon (www.millenniummarathon.com).
When Participants and Other Accredited Persons choose to go public with any comments, opinions and any other material in any way, including on a posting, blog or tweet on any social media platforms or on any websites, they are solely responsible for the consequences of their action. They must ensure that when doing so they comply with applicable laws and that they have obtained all necessary permissions from any third parties whose image or property is used in their posting, blog or tweet. Participants and Other Accredited Persons can be held personally liable for any commentary and/or material deemed to be obscene, offensive, defamatory or otherwise illegal, or infringing on any third party’s rights. They should not (i) intrude upon the privacy of Participants and Other Accredited Persons and entities at the Millennium Marathon without the consent of such participants, persons and entities, (ii) interfere with the competitions or the ceremonies of the Millennium Marathon or with the role and responsibilities of the MBC.d or other entities that are part of the organisation of the Millennium Marathon or (iii) violate security measures instituted to ensure the safe conduct of the Millennium Marathon. In essence, Participants and Other Accredited Persons post their opinions and any other materials at their own risk and they should make it clear that the views expressed are their own.
The accreditation of any organisation or person accredited at the Millennium Marathon may be withdrawn without notice, at the discretion of the MBC.d for purposes of ensuring compliance with these Guidelines. The MBC.d reserves all its right to take any other appropriate measures with respect to infringements of these Guidelines, including issuing a Take Down Notice, taking legal action for damages, and imposing other sanctions. Participants and Other Accredited Persons may also be subject to additional guidelines and sanctions in respect of social media, blogging and internet, from the relevant MBC.d.
The IOC reserves the right to amend these Guidelines, as it deems appropriate. The MBC.d Executive Board shall be the final authority with respect to the interpretation and implementation of these Guidelines.
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